How does itv make money




















Total viewing figures across ITV's channels and on-demand services fell by 5 per cent year-on-year due to a 'tough' comparative against the World Cup football tournament last year. But, the popularity of Love Island, which the broadcaster said will be on our screens twice a year from , helped the group boost its online revenues by 18 per cent over the period.

TV-hit Love Island drew in ITV's highest ever viewing figures last month and has continued to rake in audience numbers of around 4. But, the group's bottom line took a hit as it ploughed cash into its deal with the BBC to launch subscription streaming service Britbox later this year.

ITV said it expects the launch of Britbox to help strengthen its performance, alongside a 'strong pipeline' of shows including a new series of 'I'm a Celebrity Get Me Out of Here! Get Me Out of Here. Get Me Out Of Here! That means a continued focus on cutting costs and growing the studio and digital sides of the business.

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It will also look at whether the question formats used by Channel 4's Quiz Call, ITV Play and quizzes on shows such as This Morning and Richard and Judy require any skill or if, like a lottery, they are a game of chance. ITV turns to phone-in competitions to beat ad slump. This Morning: the phone-in competition revenues go towards the show's running costs. Photograph: ITV. How do ITV make money? How rich is ITV?

Who is the owner of ITV? Is ITV privately funded? How many shares is ITV? What is the most watched thing ever? We have identified the principal risks through our risk management framework and we have considered them as part of our viability assessment. Share price link.

Our strategy. ITV purpose and strategy. Grow UK and global production. Our aim is to be a leading creative force in global content production. Transform Media and Entertainment Broadcast. The key components of our Media and Entertainment strategy are to: Continue to drive mass audiences on our linear channels, which remain highly valuable to our advertisers Drive on-demand viewing by accelerating the ITV Hub development and content that targets on-demand audiences Grow our addressable advertising capabilities, including strengthening our data, analytics and digital capabilities.

Our addressable advertising is currently available on catch up on ITV Hub. We are also exploring opportunities for linear addressable advertising. Build more strategic and creative partnerships with our advertisers We will deliver on these areas whilst maximising the total value of our Studios and third party content, across both linear and our digital products.

Expand Direct to Consumer. Successful delivery of our strategic vision is enabled by four areas: People — continue to strengthen both our creative and commercial teams. Ensure we have the right skillsets and culture to deliver our evolving strategic vision, including in our technology and data functions Rights — ensure we own and manage our rights efficiently and effectively.

Maximise the value of these rights across our advertising, Studios and Direct to Consumer business models Partnerships — create strong partnerships with broadcasters, platforms and technology companies both in the UK and globally.

Work with these partners to ensure our content is prominent and we can monetise it wherever it is consumed Digital — deliver digital transformation across our whole business. This includes our consumer-facing products, as well as our content supply chain and our core central functions.

Our Business Model Our strategic vision to be a digitally led media and entertainment company that creates and brings our brilliant content to audiences wherever, whenever and however they choose is aligned to our purpose to be More than TV. World-class content At the core of ITV is our focus on creativity and content, whether selling our unique content around the world or investing in third-party content to broadcast across multiple platforms. Intellectual property ITV has developed, acquired and owns the rights to a diverse portfolio of shows, particularly drama and entertainment, that are hugely popular.

Delivering unrivalled commercial audiences The scale of our channels and the significant investment we make in quality content give ITV unique scale and reach across the key demographics on our main channel and more targeted audiences on our family of channels and the ITV Hub.

Integrated producer broadcaster Being an integrated producer broadcaster enables us to drive maximum value from our intellectual property.



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