Name required. Email required. Please note: comment moderation is enabled and may delay your comment. There is no need to resubmit your comment. Notify me of followup comments via e-mail. Written by : Prabhat S. User assumes all risk of use, damage, or injury. You agree that we have no liability for any damages. Summary: 1. Although the concept was quite unfamiliar to consumers, it caught on fast and was gradually rolled out with great success in other markets.
Meanwhile, Unilever had also begun experimenting in the men's market, launching a mass-market fragrance brand in the UK under the name Denim "For the man who doesn't have to try too hard," claimed the marketing to counter the success of Brut by Faberge subsequently acquired by Unilever.
In France, Unilever even launched a cheap disposable razor under the Denim name. Later, Unilever's French subsidiary began adapting the Impulse body spray concept for the men's market and eventually launched it in under the name Axe. The product was launched in the UK and Germany in The Axe name was considered too aggressive for English-speaking markets and in fact had been trademarked by another company. In other European markets it was launched as Axe.
Modestly successful to begin with, the brand's growth had tailed off by the mids, despite a series of extensions into aftershave and roll-on deodorant In a new marketing campaign re-established the product, especially in the UK, as an icon for the revitalised young men's market. The brand was extended still further in with a range of body sprays, shower gels, shaving gels and razors.
Unilever experimented even more ambitiously with a small chain of Lynx barber shops, but this idea was later abandoned. In , the group rebranded its South African deodorant Ego as Axe, leaving the UK and Australia as the only territories not to conform to the global brand umbrella. Your friend is full of shit. They are exactly the same. Reminds me of some picture a kid posted on SA forums of his room. It was immediately noted that he had a dozen cans of Axe on his dresser.
He tried to play it off like it was his little brother's stash. Both links and w3m are superior to lynx. I use it as my normal deoderant. Same stuff different name for different marketing regions. Its like Snickers used to be sold as "Marathon" in the UK. Cif cleaning product also used to be sold as Jif. Now that brings back all sorts of memories A brief history of Lynx. It has been the smell of male adolescence for the best part of 25 years.
Now Lynx is hoping women will buy their new scent too. The body sprays responsible for transforming 8 million men into irresistible heartthrobs. What's the story?
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